October 1, 2011

It all started with an idea…

(swah-rey) wasn’t even a sparkle in our eyes when we debuted our first Mini Carrot Cake to our wedding guests in Virginia in 2011.

October 1, 2011

April 1st 2015

DESIGN, BUILD, AND BAKE


The start to our journey, we was inspired by Leslie Ann’s late night dessert cravings.
*We acquired our first location and began to sweetening up the place.

April 1st 2015

June 2015

To Hookup or not to hookup

To get St. Petersburg residents excited, 4 months prior to our grand opening, we debuted the original (swah-rey) HookUp.

HookUp = a Mini cupcake that sits atop a shot glass containing an alcoholic or non-alcoholic beverage for a complete dessert pairing.

June 2015

October 16th 2015

Our grand opening

 With 9 months of renovation behind us, we introduced ourselves to the St. Petersburg community by opening the 1st (swah-rey)

October 16th 2015

February 20th 2016

Who let the dogs out?

One thing that St. Pete is known for is being dog-friendly.  In honor of the Pups of St. Pete, we debuted our Pup Mini on February 20th, also known as National Love Your Pet Day!

February 20th 2016

April 19th, 2016

Toast (Point of Sale System) Video Debut

We found the best Point of Sale System available; it’s TOAST.   We collaborated with them and they made a sweet video highlighting how (swah-rey) and Toast work together to achieve success.

Watch the Video Here

April 19th, 2016

January 6th 2017

The Insider #9 in Top 25 Pies In America

After years of perfecting the recipe for our Banana Cream Pie-in-a-glass, it was recognized by The Insider as the 9th Best Pie in America!

See The Article Here

January 6th 2017

March 8th 2017

(swah-rey) dog statue unveiling!

As a corporate sponsor of the non-profit organization Southeastern Guide Dogs, we sponsored a dog in the “Superheroes on Parade” fundraising campaign. We  collaborated with Muralist, Anna Fields, to produce a piece of art that would symbolize our love for dogs as pets, working dogs and the generosity of others.

March 8th 2017

June 2017

More sprinkles, More icing!

We increased our Mini flavors from 8 to 19. 

June 2017

July 15th 2017

(Another) New Beginning

Through a desire to share more Minis throughout St. Petersburg, we acquired the second location on our Founder’s birthday 7/15

July 15th 2017

September 2017

Hurricane Irma

When Hurricane Irma was forecasted to hit the area, in September of 2017, we wanted to sweeten the lives of others with our desserts.

With the help of a dozen customer-friends we packed up desserts for emergency responders, citizens in shelters  and electrical lineman in town from as far away as Vancouver, Canada.

September 2017

November 30th 2017

Sweet Branding!

Acrylic logo HookUp shot-glasses debuted.  TaDa, now you can have are a (swah-rey) souvenir.

November 30th 2017

December 2nd 2017

More Minis, More Smiles

Our 2nd St. Petersburg location officially opens at 625 Central Avenue. 

December 2nd 2017

February 7th 2018

Toast Kickoff 2018

Invited, as 1 of 5 restaurants, to provide insight to the 1,000+ TOAST employees at their annual Toast Kickoff – 2018
February 7th 2018

July 18th 2018

Featured in The Morning Blend

Tampa Bay’s Morning Blend featured our HookUps and other delicious desserts on their morning tv show!

Watch It Here

July 18th 2018

August 8th 2018

Featured on Cooking Channel TV: Cheap Eats

 We were featured on Cheap Eats, a Cooking Channel show, with Host Ali Khan! 

Watch Now

August 8th 2018

January 10, 2019

Sweet Branding!

swah-rey

Debuted our specially designed Mini boxes in 4-Count and an 8-Count sizes.

January 10, 2019

June 2019

Tory Burch Fellow 2019

Chosen as 1 of 50 of the Tory Burch 2019 Fellows  

Provided 5 day workshop at Tory Burch Offices in New Jersey, one-year long fellowship with the Tory Burch Foundation and access to online peer-to-peer network and $5,000 grant for business education. 

June 2019

April 13, 2019

GUIDEDOG PUPPY NAMED SWAHREY

West Pinellas Puppy-Raisers, a local chapter of the Southeastern Guide Dogs Organization, named a female puppy, swah-rey, in honor of our dedication to their mission. 

April 13, 2019

July 2019

Tampa Bay Business Journal Business Woman of year Nominee

July 2019