October 1, 2011
(swah-rey) wasn’t even a sparkle in our eyes when we debuted our first Mini (Carrot Cake Mini) to our wedding guests in Virginia.
April 1st 2015
The start to our journey, we were inspired by late night cravings and quickly recognizing the need for late night sweets. We acquired our first location and began sweetening up the atmosphere to prepare for our launch date.
To get St. Pete residents excited 4 months prior to our grand opening, we made a social media debut of our (swah-rey) HookUps.
HookUps = a Mini that sits atop a shot glass containing either an alcoholic or non-alcoholic beverage.
October 16th 2015
With 9 months of renovation behind us, we introduced ourselves to the St. Petersburg community by opening the 1st (swah-rey)
February 20th 2016
One thing that St. Pete is known for is being dog-friendly. In honor of the Pups of St. Pete, we debuted our Pup Mini on February 20th, also known as National Love Your Pet Day!
March 11th 2016
Chelsea Clinton, the daughter of the Democratic Nominee for President, Hillary Clinton, hosted a Get Out the Vote rally at (swah-rey).
April 19th, 2016
We found the best Point of Sale System available; it’s TOAST. We collaborated with them and they made a sweet video highlighting how (swah-rey) and Toast work together to achieve success.
January 6th 2017
After years of perfecting the recipe for our Banana Cream Pie-in-a-glass, it was recognized by The Insider as the 9th Best Pie in America!
March 8th 2017
As a corporate sponsor of the non-profit organization Southeastern Guide Dogs, we sponsored a dog in the “Superheroes on Parade” fundraising campaign. We collaborated with Muralist, Anna Fields, to produce a piece of art that would symbolize our love for dogs as pets, working dogs and the generosity of others.
We increased our Mini flavors from 8 to 16.
July 15th 2017
Through a desire to share more Minis throughout St. Pete, we rented our second location on our Founder’s birthday
When Hurricane Irma hit in September of ’17, we wanted to sweeten the lives of others. With the help of a dozen customer-friends we packed up desserts for emergency responders, citizens in shelters and electrical lineman in town from as far away as Vancouver, Canada.
November 30th 2017
Acrylic logo HookUp shot-glasses debuted. TaDa, now you can have are a (swah-rey) souvenir.
December 2nd 2017
Our 2nd St. Petersburg location officially opens at 625 Central Avenue.
February 7th 2018
We were invited to speak to the entire 1,000+ Toast staff at Toast Kickoff 2018!
July 18th 2018
Tampa Bay’s Morning Blend featured our HookUps and other delicious desserts on their morning tv show!
August 8th 2018
We were featured on Cheap Eats, a Cooking Channel show, with Host Ali Khan!
January 10, 2019
Debut our specially designed Mini boxes to the masses