October 1, 2011

It all started with an idea…

(swah-rey) wasn’t even a sparkle in our eyes when we debuted our first Mini (Carrot Cake Mini) to our wedding guests in Virginia. 

October 1, 2011

April 1st 2015

Designed, decorated and ready to go!

The start to our journey, we were inspired by late night cravings and quickly recognizing the need for late night sweets. We acquired our first location and began sweetening up the atmosphere to prepare for our launch date.

April 1st 2015

June 2015

To Hookup or not to hookup

To get St. Pete residents excited 4 months prior to our grand opening, we made a social media debut of our (swah-rey) HookUps.

HookUps = a Mini that sits atop a shot glass containing either an alcoholic or non-alcoholic beverage.

June 2015

October 16th 2015

Our grand opening

 With 9 months of renovation behind us, we introduced ourselves to the St. Petersburg community by opening the 1st (swah-rey)

October 16th 2015

February 20th 2016

Who let the dogs out?

One thing that St. Pete is known for is being dog-friendly.  In honor of the Pups of St. Pete, we debuted our Pup Mini on February 20th, also known as National Love Your Pet Day!

February 20th 2016

March 11th 2016

Chelsea visits (swah-rey)!

 

Chelsea Clinton, the daughter of the Democratic Nominee for President, Hillary Clinton, hosted a Get Out the Vote rally at (swah-rey).

March 11th 2016

April 19th, 2016

Toast (Point of Sale System) Video Debut

We found the best Point of Sale System available; it’s TOAST.   We collaborated with them and they made a sweet video highlighting how (swah-rey) and Toast work together to achieve success.

Watch the Video Here

April 19th, 2016

January 6th 2017

The Insider #9 in Top 25 Pies In America

After years of perfecting the recipe for our Banana Cream Pie-in-a-glass, it was recognized by The Insider as the 9th Best Pie in America!

See The Article Here

January 6th 2017

March 8th 2017

(swah-rey) dog statue unveiling!

As a corporate sponsor of the non-profit organization Southeastern Guide Dogs, we sponsored a dog in the “Superheroes on Parade” fundraising campaign. We  collaborated with Muralist, Anna Fields, to produce a piece of art that would symbolize our love for dogs as pets, working dogs and the generosity of others.

March 8th 2017

June 2017

More sprinkles, More icing!

We increased our Mini flavors from 8 to 16. 

June 2017

July 15th 2017

(Another) New Beginning

Through a desire to share more Minis throughout St. Pete, we rented our second location on our Founder’s birthday

July 15th 2017

September 2017

Hurricane Irma

When Hurricane Irma hit in September of ’17, we wanted to sweeten the lives of others. With the help of a dozen customer-friends we packed up desserts for emergency responders, citizens in shelters  and electrical lineman in town from as far away as Vancouver, Canada.

September 2017

November 30th 2017

Sweet Branding!

Acrylic logo HookUp shot-glasses debuted.  TaDa, now you can have are a (swah-rey) souvenir.

November 30th 2017

December 2nd 2017

More Minis, More Smiles

Our 2nd St. Petersburg location officially opens at 625 Central Avenue. 

December 2nd 2017

February 7th 2018

Toast Kickoff 2018

We were invited to speak to the entire 1,000+ Toast staff at Toast Kickoff 2018!

February 7th 2018

July 18th 2018

Featured in The Morning Blend

Tampa Bay’s Morning Blend featured our HookUps and other delicious desserts on their morning tv show!

Watch It Here

July 18th 2018

August 8th 2018

Featured in Cheapeats

 We were featured on Cheap Eats, a Cooking Channel show, with Host Ali Khan! 

Watch Now

August 8th 2018

January 10, 2019

Sweeter Branding!

 

8 Minis
4 Minis

Debut our specially designed Mini boxes to the masses

January 10, 2019