eat your heart out

(swah-rey) will be your new favorite place. A spot for desserts made from locally-sourced ingredients, beer, wine and coffee, with local art and artists.
A dessert haven with Wifi, plugs and USB ports. Whether you want to come in and stay for a while, or enjoy (swah-rey) on the go, prepare yourself:

Heaven is real, and it’s called (swah-rey).

opening soon!

Sign up here to stay up to date with (swah-rey)
and to win your chance for tickets to the VIP Grand Opening.

our ingredients

soirée (swah-rey) n., fr., an evening party or social gathering, especially one held for a particular purpose.

(swah-rey) will be a team of fun, sometimes quirky people, brought together by our love of desserts and dogs. Every dessert we sell will be handmade on site with tender loving care. Our beer and wine selections will come from local vendors and microbreweries. We will use the award-winning La Cimbali M100 Espresso Maker to make the very best espresso drinks every time. We’re passionate people—passionate about each other, our pets, our families and our community. It’s no wonder that we’re passionate about our business as well.

be our guest!

We will regularly open our kitchen to a Guest Baker, a restaurant- or home-professional, whose confections will be featured for a number of days. For each baker, (swah-rey) will host a “Meet the Guest Baker” Night. Who doesn’t want to thank the person responsible for creating such happiness? And to sweeten the deal, a portion of his or her baked goods will be donated to a local charity.

like cake and frosting

At (swah-rey), being a positive influence in the community is important to us. That’s why we’ll be selective with the partners we choose and the products we serve you. We’ll be proud to announce our future partnerships with the following venders:


Kahwa Coffee, a Tampa Bay original with over 15 years experience roasting premium Arabica coffee beans.


Premier Beverage, our supplier of wine and champagne, is a family-owned Florida original.


Kathy and Doug Johns, and their dog Truman, photographers and talented people who helped (swah-rey) get a beautiful start.

GCDA Logo v2.0

Grand Central District Association, our community’s economic and cultural identity association. We’re proud to be a part of enriching our neighborhood.

BROWN_maroon vector

Brown Distributing, a family-owned business that services both Virginia and Florida. Brown keeps us in stock with stellar beer from a variety of microbreweries, in both draft and bottled.


Florida native Big ‘T’odd, jumped off the corporate ladder to re-prioritize his focus, as a family, friends, and community-driven business.  


take the party home

Need a cake? Pie? Specialty beer? Call (swah-rey) and make it a house party.
To-go orders, call 727-767-0523

Special Orders/Events: Larger amounts of minis, caramel pieces and full cakes require 48 hours advanced notice. You can also email us at email@swahrey.com.

Did you know? Our location is available for rental! Call for more info.

photo gallery

looks good enough to instagram

Foodies, rejoice! You haven’t seen true beauty until you’ve seen our cakes… and pies… and coffee… and dogs…

Photography by Kathy and Doug Johns

contact us

pick up the phone

You don’t have to write a message in icing. Call or email us today!

2105 Central Avenue
St. Petersburg, FL 33713

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